General Mills Kuchengeta Mavara Akasvikika neVafuta kubva muzviyo

Amatafura eAmerica panguva yekudya ari kuwana nyore uye ari nyore, iye zvino kunyange panguva yekudya. General Mills akazivisa kuti zvimwe zvezviyo zvavo zvezviyo-Lucky Charms, Trix, uye Reese's Puffs pakati pavo-zvinorasikirwa nemafungiro avo uye mavara kusvika pakupera kwa2017. Kudzorera zvigadzirwa zvezvibereko zvichava jisi nemichero nemiriwo zvakadai se turmeric ne annatto.

"Pamusoro peGeneral Mills Yezviyo, tave tichivandudza chikafu uye zvigadzirwa muzviyo zvedu zvemakore kwemakore kuti tiwane zvido zvevanhu uye zvido zvedu," akadaro Jim Murphy, purezidhendi weGeneral Mills cereal division. "Takaramba tichiteerera vatengi vanoda kuona zvimwe zvinowanzozivikanwa uye zvakajairika pazvirairo uye takazvipinganisa kuti tibvise zvipingamupinyi zvinodzivirira vanhu vakuru nevana kuti vafarire zviyo zvedu."

Pari zvino, zvinopfuura makumi matanhatu kubva muzana zvezviyo zvekambani, kusanganisira Cinnamon Toast Crunch uye Cheerios Chekutanga, dzatove dzisina mavara uye mavara. Trix uye Reese's Puffs ndiyo ichava yekutanga kuchinjwa, nevatengi vachiona mabhokisi ane mapeji matsva mumashambagitari nenguva ino yechando. Kunyange zvazvo Trix ichishandura kumajisi nemiti inonhuwira kuti iwane mavara emvura, inonzi Reese's Puffs icharamba ichingoshandisa izvo zvakafanana zvinokonzera-peanut butter necocoa-kutarisa uye kutarisa. Iko kambani inoti 90 muzana yezviyo zvavo zvichange pasina mahandiro ekugadzirira kusvika pakupera kwe 2016. Zvose zvinotevera mushure megore gare gare.

Mavara Akasikwa Anogona Kuchinja Kutarisa Kwezvimwe Zvokudya

Kambani iyi yakataura mubhuku re blog pane webhusaiti yavo kuti shanduko inogona kuita kuti zviyo zvive "zvakasiyana zvakasiyana."

"Tine basa rakawanda rakaoma pamberi pedu uye tinoziva zvimwe zvigadzirwa zvichaunza zvinetso apo isu tichiedza kutsigira kutora, kunaka, uye kunakidza mune zvese zvinokonzerwa nezviyo zvekudya," akadaro Kate Gallager, General Mills cereal developer. "Zvokudya zvine maruva emarimimine, sezvinonzi Lucky Charms, zvinogona kutora nguva refu, asi isu takatsunga kuwana nzira yekuchengeta mararamiro anonaka mumagetsi sezvatinoshanda kuti tive nekunakidza kwemavara uye mavara kubva pamagetsi."

General Mills akaendeswa kuNielsen kuti aite svondo rekutsvaga revatengi kuti vawane chisarudzo chavo chekudya. Vatsvakurudzi vakawana kuti "49 muzana yemhuri dziri kuedza kudzivisa mafungiro ezvokuita uye mavara kubva pamagetsi."

General Mills yakaita shanduko mumhinduro yezvinodiwa nevatengi semakore ekuma1930 apo pavakasimbiswa: zviyo ne B mavitamini, Vitamin D, nemaminera. Kubvira panguva iyo vakawedzera magiramu masere ezviyo zvakakwana kuburikidza nekushandira kune yese ye "Big G" yezviyo zvekudya uye kuderedza shuga mazinga muvana vavo vose zviyo.

Makambani mazhinji ari kuchinja zvakafanana. Mwedzi mishomanana yapfuura, Kraft Foods yakashuma kuti iri kuchinja mapeji emashizha ayo Macaroni & Cheese, kubvisa mavara emhando uye mazvigadziro zvekuvaka mumavambo 2016 kune vatengi muUnited States, uye pakupera kwe 2016 kune vatengi muCanada, vachivimbisa kuti iyo shanduro itsva ichaona uye inonwisa zvakafanana neyakasikwa.

"Tiri kungoteerera vatengi uye izvi zvinoshandiswa hazvisi izvo vanhu vari kutsvaga muzviyo zvavo nhasi," Murphy akati mubhuku re blog. "Nevatengi vedu, yakava nechinangwa chekugadzirisa mumakore mashoma apfuura nechitarisiko chekudya zvakajeka. Ndinoyeuka musangano apo isu tose takatarirana uye tikati 'Tangoita izvozvi, tichatora mutsara wose.'

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> Kubva pakutsvakurudza kwakaitwa neInternet Mills kubva muna 8 / 18-9 / 8/14 pakati pezvenyika ye 31,375 Nielsen Homescan Panel misha.