Vana vanobudiswa mukutengesa doro kuburikidza nehupfumi, mavhidhiyo, terevhizheni, magazini, uye redhiyo. Dhizimusi doro rinodurura mamiriyoni ezvitengo madhora mumasvikiro eedza kuchinja zvinoitwa nevana vako uye kukunda kuvimbika kwavo. Vanoshandisa dijitori uye zvemagariro ehutano nekubudirira uye kusvibisa mitsetse pakati pekutengesa nehuwandu. Doroki maroro anotsigirawo zviitiko, masangano, uye zvinokonzera kuwana mazita avo pamberi pevanhu, kusanganisira vechidiki.
Pane chikonzero cheizvozvo. Kune zvakawanda zvidzidzo zvemazuva akawanda zvinobatanidza vechidiki kutaridzirwa kudhakwa kudhakwa kuvepo kuti vana vanotanga kunwa kunotanga kana kana vatotanga kunwa, kunwa zvakawanda. Vabereki vakawanda vanoda kuchengetedza vana vavo kure nedoro kwenguva yakareba sezvazvinogona. Kutanga kutanga kunwa kunogona kukonzera matambudziko kwete pavanenge vachiri kuyaruka, asi zvakare gare gare muupenyu. Kukurukurirana njodzi dzekunwa kwepakati nepakati nezera rako rekusekondari kana vana vaduku nderimwe danho mukudzivirira kubva pamatambudziko nekunyengedzwa kwekunwa.
ICent Center inodhakwa kwekutengeswa nevechidiki (CAMY) paJohs Hopkins Bloomberg School yeHurumende yeHurumende ndeyekuchengetedzwa kwemabhizimisi ezvinodhaka uye maitiro ayo ekutengeserana. Zvinotsvakurudza zvavakawana zvinogona kuvhiringidza vabereki vachiedza kuchengetedza vana vavo kure nezvinodhaka.
Dhizimusi doro rakagadza nemaune 30 muzana muganhu pachayo nokuda kwehuwandu hwevateereri vari pasi pekutengeserana kwayo, asi kudzidza pashure peCAMY kuongorora kwakawana kuti vechidiki veAmerica vanoratidzwa kune zvimwe zvakawanda zvehuwandu hwekutengesa.
Doro Zvokudhinda Zvinoshanda
Kutsvakurudza kwakawana kuti vabereki vane chikonzero chakanaka chokugumburwa nekutengesa doro. Chimwe chekudzidza chakawana kuti kune imwe dollar iyo mushandisi wewaini inopedzisa pahutano hwechidiki, vechidiki vanonwa 3 muzana kupfuura mwedzi mumwe nomumwe. Chiziviso chimwe nechimwe chakatariswa nevechidiki vechidiki vanokwana 1,872 chakaongororwa chakaita kuti 1 muzana inowedzera muwandu hwezvinwiwa zvinopedzwa mwedzi iwoyo.
Vechidiki mumisika, kune kuwedzera kwekudhakwa kwewaini kunowedzera kuramba vachiwedzerwa kunwa kwavo kwechinguva kusvika panguva iyo vanodya mavhareji emvura makumi mashanu pamwedzi nemakore makumi maviri nemashanu. Chinhu chinokosha ndechokuti, kuparidzira vaduku vanhu vanoona, zvimwe vanonwa.
Kutengeswa Zvinhu Zvirwere-Zvakatarirwa Zvokudya
Vatsvakurudzi veCAMY vakaona kuti dzakawanda zvezviziviso zvinowanikwa mumagazini nehuwandu hwekuverenga nekunyanya uye pamashuti eredhiyo anotora makore gumi kusvika makumi maviri makumi maviri ndeaya kune zvinwiwa zvinofadza kune vaduku vanonwa. Zvinwiwa zvinozivikanwa sekunyoresa kudhakwa newaini uye "malternatives" zvinoparidzirwa kunyanya mumusika wechidiki.
Kuongorora kwemakore mashanu ekuparadzira kwemagazini kwakawana kuti 23.1 muzana yezviziviso zvevanhu vakuru vanodhakwa zvinodhaka zvakaonekwa mumagazini nevechidiki chekuverenga, uye inenge kaviri nhamba iyoyo (42,9 muzana) yezviziviso zvevechidiki zvinwiwa zvinodhaka zvakaiswa mumagazini imwe chete.
Youth Radio Stations Targeted
Chimwe chidzidzo chekutengeswa kweredhiyo chakawana kuti vechidiki vane makore gumi kusvika kune makumi maviri vakanzwa 8 muzana doro pamwe neaa advertising uye 12 muzana yezvokupikisa zvinotyisa kupfuura vanhu vakuru. Zvinoshamisika kuti vechidiki vakanzwa 14 kubva muzana mabhizimisi emweya yakasvibiswa kana doro rakaoma.
Chidzidzo chacho chakawana kuti 73 kubva muzana yewaini yekutengesa redhiyo yakaiswa pazvivako zvine Rhythmic Contemporary Hit, Pop Contemporary Hit, Urban Contemporary, uye Alternative mafomu, rudzi rwemimhanzi inokwezva vateereri vakawanda vasingateereri vateereri vane makore 12 kusvika kune makumi maviri .
Mapoka Evechidiki Akananga Targeted
Zvimwe zvidzidzo zvakawana kuti dhizinesi zvinoshandiswa zvinotarirwa pamapoka chaiwo anonzi anowanzoita kuti ave pangozi kumashoko ekuzivisa. Vatsvakurudzi vakaona kuti zviziviso zvemagazini zvinotarisa vasikana kupfuura vakomana vane zviziviso zvewaini uye ale, mweya yakasvibiswa, uye yakaderedzwa doro.
Huru jaya ndeimwe boka rinotarirwa nemabhizimisi ewaini. Kushanda kweCAMY kwakawana kuti vechidiki vane ruzivo vakazarurirwa nezana 32 muzana mamwe matangazo mumagazini, mamwe mazana 17 mucheterevhizheni, uye 20 muzana yakawanda yakavhiringidza mweya inoshambadzira paredhiyo. Chidzidzo chacho chakawana kuti misha yevanhu vemaSpain neEpanese yakanyanya kunyanya kuparadzirwa kune redhiyo.
Vechidiki vePaspanica vakanzwa 34 muzana bheri yakawanda uye ale ads paredhiyo kupfuura vanhu vakuru veMexico.
Chiratidzo Chidharo "Mutoro" Ads
Wakaona uye wakanzwa zvemashambadziro kubva kune vanodhakwa zvinodhaka kukuyeuchidzai nezvehungwaru hwekunwa kwepakati pekutanga uye nyevero pamusoro pokunwa uye kutyaira. Asi chokwadi ndechokuti zvizivo hazviwanzoitiki.
CAMY yakawana kuti vanonwisa doro vanowanikwa mazana mana ehuwandu yekuona chirevo chekudhakwa kunodhaka kupfuura ivo vaifanira kuona kuora mwoyo kwekunwa kwekunwa kwepakati uye 188 dzimwe nguva zvakare kuona bhoze kudarika kudhakwa kunodhakwa kwekutyaira.
Chidzidzo chacho chakawana kuti chiziviso chezvinwiwa zvinodhaka zvakanyanya shanduro ye "mhaka" yezvikwata kubva 226 kusvika ku1.
Shoko Rinobva Kunyanya
Mazuva ano tsika, vabereki vanoedza kudzivirira vana vavo kubva kunwa doro zvishoma kwete kungofunganya nezvekuda kufanana nevezera rako asiwo nezvekumanikidzwa kubva mumabhizimisi ezvinodhaka izvo zviri kudira mamiriyoni mukutengeserana mune zvevhidhiyo inokwezva vechidiki. Iwe haugone kufunga kuti mwana wako haazive nezvimwe zvinhu zvakasiyana-siyana zvezvinodhaka uye haasi kuendeswa kumashandisirwo ekutanga.
> Sources
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- > Jernigan D, Ross C, Ostroff J, McKnight-Eily L, Brewer RD. Vechiduku vanosangana nedoro rekuparidzira paTVV - misika 25, United States. Kushungurudza uye Kufa Vhiki Yevhiki , 62: 997-880, 2013.
- > King, C. et al. "Mwana Ari Kuyaruka Anonyoresa Kunwa Doro Zvinyorwa muMagazini: Kuongororwa Kwekuparidzira Kuiswa Muhupenyu Hwechidiki Chekudzidza Readership." Zvinyorwa zveMakore ekuyaruka Utano. December 2009.
- > Siegel M, Ayers AJ, Dejong W, Naimi TS, Jernigan DH. Kusiyanisa doro rekushandisa zvinodhaka pakati pevechidiki vaduku nezera, zvepabonde, uye dzinza / dzinza - United States, 2012. Nyaya Yezvishandiso Zvishandiswa . 2014; 20 (6): 430-438. doi: 10.3109 / 14659891.2014.942402.